Original/Changed Commercial

[Click Image to Play]

The commercial falls into the fifth format within the twelve categories. This means it is an "exemplary story."

(Fade from black)

[Medium shot of #1]

-RRrrrrring-

[Change shot to face of #1]

“Hello?”

[Change from shot of face #1to shot of full #2]

“Tim, it’s Susie”

[Close up on face #2]

“Our house is on fire. Can you come over?”

[Change back to face #1]

“Of course. I’m on my way”

(Fade out to black)

[Full shot of #3]

-RRrring-

“Hello thi is Cal”

[Switch to full shot of character #4 and #5]

“Cal, this is Mike Case”

[Switch back to #3]

“Hi. What’s up mike?”

[Switch back to #4 zooming in a tad]

“My boy just wrecked the car”

[Swich back to # 3]

“Is your son hurt?”

[Switch back to #4 on a close up]

“Not yet”

[Shot of #5’s face]

(Fade into black)

[Medium shot of #5]

-RRRrrring-

“Hello”

[Switch shots to #6]

“Kirk, this is Leonard. Now I’ve got a business opportunity I’d like to discuss with you”

[Switch back to #5]

“Ok why don’t you uh meet me in the office in about a half hour?”

(Fade to black)

[A large group of people]

“You’ve got friends in the insurance business”

[ Ieter & Secor Insurance is a company that sells insurance. The company focuses on making the clients feel like they are friends with their insurance agents in order to sell their services. ]